The argument in favor of using filler text goes something like this: If you use real content in the Consulting Process, anytime you reach a review point you’ll end up reviewing and negotiating the content itself and not the design.
Does any industry face a more complex audience journey and marketing sales process than B2B technology? Consider the number of people who influence a sale, the length of the decision-making cycle, the competing interests of the people who purchase, implement, manage, and use the technology. It’s a lot meaningful content here.
We listen. We advise. We design, together. Happy customers and ongoing relationships are what we strive for. Success is measured by results, the most important being how our clients feel about their experience with us.
